The effects of job satisfaction and trust on sales force retention in a Malaysian universal bank
In most universal banks, retaining sales employees is an underlying approach in consolidating the strategy and planning of workforce. According to the resource-based view (RBV) theory, banks can only gain a competitive edge by developing their value-creating resources and capabilities due to the rar...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54624/ |