Disrupting the tobacco industry: exploring the motivations of E-Cigarette usage, using big data analytics

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Disrupting the tobacco industry: exploring the motivations of E-Cigarette usage, using big data analytics

The tobacco industry is facing a digital disruption at an astonishing speed. The digitalization of conventional cigarettes into vaporizer or E-Cigarette has taken the industry by storm globally. The growth of E-Cigarette has been increasing year on year while tobacco cigarettes have been flat or dec...

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Bibliographic Details
Main Author:	Tan, Su-lyn
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54603/

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