Disrupting the tobacco industry: exploring the motivations of E-Cigarette usage, using big data analytics
The tobacco industry is facing a digital disruption at an astonishing speed. The digitalization of conventional cigarettes into vaporizer or E-Cigarette has taken the industry by storm globally. The growth of E-Cigarette has been increasing year on year while tobacco cigarettes have been flat or dec...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54603/ |