Sentiment analysis of hotel reviews in Malaysia
Hotel industry in Malaysia can be described as monopolistic competitive market structure where many competitors exist and market share is obtained through product/ service differentiation. The aim of this study was to determine the sentiment drivers affecting customers’ choice of a hotel and provide...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54598/ |