First look: understanding vaccination sentiments and intent using big data analytics for public health management
In Malaysia, decline in vaccination have been reported with experts pointing out the causal factors such as religious grounds, autism scare, and believing anti-vaccination theories spread on the internet and social media networks. Electronic Word-of-Mouth (eWOM), especially negative sentiments perta...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54325/ |