Determinants of Electronic Word-of-Mouth Effect on Chinese Overseas Travellers’ Hotel Booking Intentions

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Determinants of Electronic Word-of-Mouth Effect on Chinese Overseas Travellers’ Hotel Booking Intentions

Abstract The appearance of blogs, online reviews, and social networking sites enable customers to communicate with others online, these Internet products foster the spread of word-of-mouth (WOM) on the Internet, namely electronic word-of-mouth (eWOM). In the industry of tourism, the appearance of e...

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Bibliographic Details
Main Author:	Ji, Zheng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54231/

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