Chinese Pure Online-Channel Retailers Implement the Strategy Transformation to Omni-Channel Retailing

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Chinese Pure Online-Channel Retailers Implement the Strategy Transformation to Omni-Channel Retailing

As an emerging market strategy in the retail sector, omni-channel retailing aims to coordinate processes and technologies across supply and sales channels. In academia, the concepts of omni-channel retailing are still nascent, and the number of academic literature on this subject is very limited. Th...

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Bibliographic Details
Main Author:	Sun, shuhan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	omni-channel strategy transformation
Online Access:	https://eprints.nottingham.ac.uk/54202/

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