Chinese Pure Online-Channel Retailers Implement the Strategy Transformation to Omni-Channel Retailing
As an emerging market strategy in the retail sector, omni-channel retailing aims to coordinate processes and technologies across supply and sales channels. In academia, the concepts of omni-channel retailing are still nascent, and the number of academic literature on this subject is very limited. Th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/54202/ |