The impact of social media influencers on Vietnamese consumer’s purchase intention in the online travel area

QR Code

The impact of social media influencers on Vietnamese consumer’s purchase intention in the online travel area

Over the years, most developing countries have witnessed a significant growth of influence marketing (De Bruyn and Lilien, 2008). The influencer marketing is increasingly becoming an integral part of most marketing strategies in the APAC region, especially in Vietnam. Therefore, social media influen...

Full description

Bibliographic Details
Main Author:	Pham, Thanh Hai
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54095/

Similar Items

The impact of social media influencers on the purchasing intention of the young Chinese consumer
by: Lu, Shen
Published: (2024)

Factors Influencing Malaysian Youth Consumers’ Online Purchase Intention of Travel Products
by: Tee, Yee Teng
Published: (2018)

An Exploratory Study of Online Consumer Engagement on Social Media and its impact on Purchase Intention
by: Teh, Sook-Ching
Published: (2013)

The influence of social media advertisement on consumer purchase intention in Malaysia
by: Tan, John How
Published: (2023)

Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)

The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
by: Salehhuddin Sharipudin, Mohamad-Noor, et al.
Published: (2023)

Effects of social media influencer attributes on consumers’ attitudes and purchase intention
by: Mohamed, El Mousa Hadeel Ali
Published: (2022)

Factors of social media influencer on online purchase intention among generation Z
by: Soong, Vai Ven
Published: (2023)

Understanding the impact of influencers on social media upon consumer purchasing decisions
by: Amaragiri, Anneli
Published: (2018)

Impact of influencer marketing on consumers’ purchase intention
by: Yeo, Xin Yi
Published: (2023)

Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
by: Ren, Hongyan
Published: (2009)

Influence of website attributes on consumer's online purchase intention in Malaysia
by: Omoloju, Mariam Adedoja
Published: (2023)

Influence of website attributes on consumer’s online purchase intention in Malaysia
by: Adedoja, Omoloju Mariam, et al.
Published: (2022)

Impact of social media influencer on Instagram user purchase intention: the fashion industry
by: Chun, Cui Shan, et al.
Published: (2018)

Effect of social media influencers on purchase intentions of Saudi Arabia consumers: instagram as an evaluation tool
by: Al-Nasser, Asem, et al.
Published: (2020)

Influence of social media food advertisement factors on consumers' purchase intention in Seri Kembangan, Selangor
by: Zainal Badari, Shamsul Azahari, et al.
Published: (2022)

Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
by: Bong, Wan Zhung
Published: (2017)

Travelers’ responses to online information on consumer-generated media for travel-related services
by: Kusumasondjaja, Sony
Published: (2012)

The influence of online consumer reviews on purchase intention among young adults
by: Osman, Syuhaily, et al.
Published: (2022)

The influence of ethnicity on social media influencer towards customer purchase intention
by: Lim, Yi Thing
Published: (2021)

Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
by: Luo, Chengdan, et al.
Published: (2025)

The influence of customer engagement through social media on the purchase intention
by: Mohd Ishak, Ahmad Nazmi
Published: (2017)

Understanding consumer’s intention to purchase the green product: The role social media marketing
by: Wong, Jia Yie, et al.
Published: (2024)

The impact of social media advertising on audience trust and purchase intentions
by: Quek, Xiao Tong
Published: (2024)

Purchasing intention, family values and social media usage affecting online purchasing habits among youths
by: Hussain, Souhaila, et al.
Published: (2018)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza
by: Muhammad Redza, Natassya
Published: (2015)

Factors Influencing Consumers Purchase Intention towards Online Group Buying In Malaysia
by: Liew, Yean Sien
Published: (2015)

Consumer Engagement in Social media: The Impact of Influencer Marketing on Millennials’ Cosmetic Purchasing Behavior in China
by: Liang, Yuan
Published: (2019)

Corporate Social Responsibility scepticism and its influence on consumers’ purchasing intentions
by: Bitterolf, Maxime
Published: (2017)

Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri
by: Sabri, Muhammad Farid
Published: (2018)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

The Effect of Personal Profile Information and Message Valence on Information Credibility and Purchase Intentions in Travel-Related Consumer-Generated Media
by: Guan, L.
Published: (2013)

Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
by: Nordin, Mohamad Nazmi
Published: (2019)

Understanding the effects of social media fake news on consumers’ brand trust and purchase intention
by: Chen, Zi Ying, et al.
Published: (2023)

Factors influencing online purchase intention in online brand
by: Hasan, Haslinda, et al.
Published: (2015)

The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention
by: Alrasheedi, Najah Mohammed Khilaf
Published: (2022)

“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China”
by: Jin, Ming
Published: (2023)

Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions
by: Lim, Xin Jean, et al.
Published: (2022)

Influence of shame on young consumers’ purchase intentions: A social sustainability perspective
by: Frensel, Anna Maria, et al.
Published: (2025)

Analysis of online CSR message authenticity on consumer purchase intention in social media on Internet platform via PSO-1DCNN algorithm
by: Li, Man, et al.
Published: (2024)