The impact of social media influencers on Vietnamese consumer’s purchase intention in the online travel area
Over the years, most developing countries have witnessed a significant growth of influence marketing (De Bruyn and Lilien, 2008). The influencer marketing is increasingly becoming an integral part of most marketing strategies in the APAC region, especially in Vietnam. Therefore, social media influen...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54095/ |