What motivates people to purchase virtual items via gacha mechanics of video games? A case study of Chinese game players
Game industry is booming nowadays. Regarding the rapid expansion of global games market, more companies have not only devoted themselves to entertain consumers, but have also kept on innovating the business models to adapt to the times. Thus, a variety of new monetization methods are created by comb...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/54076/ |