Managing social media platforms in Cross-border E-Commerce:
The Case of China B2C Sellers

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Managing social media platforms in Cross-border E-Commerce: The Case of China B2C Sellers

Cross-border e-commerce is a new type of international business based on the support of internet. In recent 10 years, China has witnessed the rapid development of this industry. The development growth rate of Business-to-Customer (B2C) is predicted to be substantial. The huge potential of China’s B...

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Bibliographic Details
Main Author:	Bai, Shikun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	China’s cross-border e-commerce; B2C sellers; Social media platform
Online Access:	https://eprints.nottingham.ac.uk/54019/

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