Managing social media platforms in Cross-border E-Commerce: The Case of China B2C Sellers
Cross-border e-commerce is a new type of international business based on the support of internet. In recent 10 years, China has witnessed the rapid development of this industry. The development growth rate of Business-to-Customer (B2C) is predicted to be substantial. The huge potential of China’s B...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/54019/ |