The Impact of Media Type on the Advertising Effectiveness on Mobile Social Media

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The Impact of Media Type on the Advertising Effectiveness on Mobile Social Media

The increasing popularity of mobile devices introduces a new way for companies and marketers to realise their goals of mobile marketing communications. The technical functions of mobile applications make lives more convenient. Especially the social networking applications allow people communicate wi...

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Bibliographic Details
Main Author:	Pan, Jieqi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54014/

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