The Impact of Media Type on the Advertising Effectiveness on Mobile Social Media
The increasing popularity of mobile devices introduces a new way for companies and marketers to realise their goals of mobile marketing communications. The technical functions of mobile applications make lives more convenient. Especially the social networking applications allow people communicate wi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54014/ |