An Investigation of the Relationship between Product Involvement and Consumer Decision-making Styles

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An Investigation of the Relationship between Product Involvement and Consumer Decision-making Styles

The main purpose of this dissertation is to investigate the relationship between product involvement and consumer decision making styles. Sproles and Kendall (1986) propose the Consumer Styles Inventory (CSI) to measure the decision-making styles. But this overlooks product involvement. Based on the...

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Bibliographic Details
Main Author:	ZHANG, YUE
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/53976/

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