An Investigation of the Relationship between Product Involvement and Consumer Decision-making Styles
The main purpose of this dissertation is to investigate the relationship between product involvement and consumer decision making styles. Sproles and Kendall (1986) propose the Consumer Styles Inventory (CSI) to measure the decision-making styles. But this overlooks product involvement. Based on the...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/53976/ |