An Exploration of the Possibility for Establishing Reverse Innovation through Strategic Alliance in Emerging Markets

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An Exploration of the Possibility for Establishing Reverse Innovation through Strategic Alliance in Emerging Markets

The field of reverse innovation has been received tremendous interest in the business environment. However, in spite of the wealth of work on the risks and opportunities of reverse innovation, there was little insight into what approaches are applicable for carrying out reverse innovation in emergin...

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Bibliographic Details
Main Author:	Jia, Xiaodi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/53900/

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