An Exploration of the Possibility for Establishing Reverse Innovation through Strategic Alliance in Emerging Markets
The field of reverse innovation has been received tremendous interest in the business environment. However, in spite of the wealth of work on the risks and opportunities of reverse innovation, there was little insight into what approaches are applicable for carrying out reverse innovation in emergin...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/53900/ |