Exploring the impact of e-WOM on customer purchasing intention and co-creation of adults who use Taobao

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Exploring the impact of e-WOM on customer purchasing intention and co-creation of adults who use Taobao

The rise of multiple media channels has created numerous opportunities for electronic wordof-mouth communications, and an increasing number of customers prefer to use virtual communities, forums, and consumer review sites to share online shopping experiences with other users. Therefore, understandin...

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Bibliographic Details
Main Author:	Feng, Mengyi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/53882/

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