Exploring the impact of e-WOM on customer purchasing intention and co-creation of adults who use Taobao
The rise of multiple media channels has created numerous opportunities for electronic wordof-mouth communications, and an increasing number of customers prefer to use virtual communities, forums, and consumer review sites to share online shopping experiences with other users. Therefore, understandin...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/53882/ |