Barriers to internationalisation of small and medium-sized enterprises (SMEs) in the Thai online fashion industry through social media

QR Code

Barriers to internationalisation of small and medium-sized enterprises (SMEs) in the Thai online fashion industry through social media

The objective of this study is to ascertain issues of specific barriers, owners’ perspectives, and determination in respect of the internationalisation of online SMEs through social media in the Thai fashion industry. This paper presents the findings of a study on the perceptions of barriers to in...

Full description

Bibliographic Details
Main Author:	Turmratanasuwan, Tanawat
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	Barriers Internationalisation Internationalization Thailand Thai Fashion Social Media
Online Access:	https://eprints.nottingham.ac.uk/53842/

Similar Items

An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption
by: Patrungsee, Jittiporn
Published: (2016)

HEMPEL's strategy for expansion in the Indian paint market
by: Christensen, Jesper Moller
Published: (2006)

Constructing a fashion managerial skills competency framework in Small-Medium Enterprise fashion business in Malaysia
by: Kamarulzaman, Zulina
Published: (2023)

Family-oriented self-care : an ethnographic study of stroke patients in Thailand.
by: Hatthakit, Urai
Published: (1999)

An Investigation Into The Pattern and Motives of R&D Internationalisation of Big UK Pharmaceutical Companies
by: Gwee, Chin Hoo
Published: (2017)

Capital Structure of Thai Firms - Target and Crisis
by: Tunvirachaisakul, Khaomai
Published: (2005)

SMEs internationalisation in the Middle East
by: PHILIPPE, JOAN
Published: (2015)

The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19
by: Forskitt, Rianna
Published: (2021)

Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand
by: Pasuhirunnikorn, Nantanut
Published: (2017)

Fashion waves in information systems research and practice
by: Baskerville, Richard, et al.
Published: (2009)

The Entry Mode Choice and Performance of European Small and Medium Sized Enterprises Investing in Emerging Markets
by: [Barreiro da Silva], [M.]
Published: (2016)

A comparative study on the Chinese consumers' perceptions towards Western and Chinese fashion bloggers in the luxury products industry
by: Piliu, A.
Published: (2017)

The extent FTSE100 companies are using countertrade strategically as method of internationalisation
by: Young, Derren
Published: (2006)

Defining Fast Fashion and Exploring Consumer Generated Metaphors around Fast Fashion. A ZMET Study
by: Tseng, YI-WEI
Published: (2016)

Students' perceptions of an internationalised learning environment
by: Quintal, Vanessa, et al.
Published: (2014)

Thai Consumer Decision-making Styles on Imported Cosmetic Brand Products
by: Chaisitthiroj, Nussara
Published: (2007)

What are Thai SME companies motivations for export and how they have chosen their international market which consequently influences on their performance?
by: Theywin, Katirat
Published: (2006)

Rural Poverty and Indebtedness : A Study in Three Thai Villages in Nongbua District, Nakhonsawan Province
by: Narkwiboonwong, Werachai
Published: (1995)

Towards an Internationalisation Strategy for UK Higher Education
by: Irwin, Virginia
Published: (2006)

Market, value chain and price transmission analyses of the Thai palm oil industry
by: Songsiengchai, Patchaya
Published: (2018)

How internationalised school teachers construct cross-cultural identities in an internationalised school in Shanghai, China
by: Poole, A
Published: (2019)

In Fashion: Venues for Sybaritic Parades in Italy and Beyond
by: Condello, Annette
Published: (2012)

Corporate Sustainability in Fashion Industry
by: Yu, Dian
Published: (2017)

Effect of imagery practice program on imagery ability, imagery function, and self-confidence among Thai sport school cyclists
by: Raweewat Rattanakoses,
Published: (2013)

Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction
by: Popa, Arporn
Published: (2015)

Internationalization of Chinese Manufacturing SMEs
by: Wang, Beini
Published: (2017)

Kata bilangan bahasa Melayu dan bahasa Thai dari sudut analisis kontrastif dan kesilapan
by: Mohamed Razak, Mohamed Ramdhan
Published: (2015)

Placing fashion: art, space, display and the building of luxury fashion markets through retail design
by: Crewe, Louise
Published: (2015)

When virtual and material worlds collide: democratic fashion in the digital age
by: Crewe, Louise
Published: (2013)

Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
by: Seilkhanova, Saniya
Published: (2017)

Beauty, Eating Disorders & Size 0: A Qualitative Enquiry into Fashion's Social Responsibility
by: Schillebeeckx, Simon J.D.
Published: (2007)

Internationalization of Higher Education: An Analysis on The Requiremens and Challenges
by: Lim, Lay Beng, Aris
Published: (2007)

Luxury Fashion Theory, Culture, and Brand Marketing Strategy
by: Woodside, Arch, et al.
Published: (2013)

Identity and participation in a workplace English language training classroom in Thailand: a community of practice perspective
by: Taylor, Pimsiri
Published: (2014)

English as a lingua franca in Thailand: a case study of English used on signs in tourist domains
by: Ngampramuan, Wipapan
Published: (2016)

Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire
by: Huang, Xiaosheng
Published: (2008)

Intellectual property infringement in fashion: insufficient enforcement and how blockchain may change the landscape
by: Lapatoura, Ioanna
Published: (2024)

Sustainable Competitive Advantage of Strategic Corporate Social Responsibility in Thai Companies
by: Chutkaew, Chutchanok
Published: (2007)

Feed technology and production performance of Thai koi (Anabas testudeneus) in Bangladesh
by: Sarker, Md. Al Amin, et al.
Published: (2016)

Fashion and clothing instrument for Malaysian fashion lecturers: an analysis of the instructors' competency scale
by: Kamis, Arasinah, et al.
Published: (2016)