The Impact of Branding and Co-Branding on Consumer Decision-Making

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The Impact of Branding and Co-Branding on Consumer Decision-Making

The following piece of work set out to explore the effects of branding and co-branding, however not from a strategic, company-based perspective but rather from a consumer perspective. Much research has been done on branding and co-branding, and the author aims to enhance the corpus of knowledge by p...

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Bibliographic Details
Main Author:	Hauk, Fabian
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/53841/

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