The Impact of Branding and Co-Branding on Consumer Decision-Making
The following piece of work set out to explore the effects of branding and co-branding, however not from a strategic, company-based perspective but rather from a consumer perspective. Much research has been done on branding and co-branding, and the author aims to enhance the corpus of knowledge by p...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
|
| Online Access: | https://eprints.nottingham.ac.uk/53841/ |