Factors influencing m-retail adoption in India – a comparison between Generation X and Generation Y

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Factors influencing m-retail adoption in India – a comparison between Generation X and Generation Y

With the increasing development of wireless mobile technologies and various mobile based applications, it is no doubt that mobile retail activities in India are becoming more popular day by day. However, despite the increasing number of mobile retail users in India, there has been very few studies b...

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Bibliographic Details
Main Author:	Dutta, Prerona
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/53816/

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