Factors influencing m-retail adoption in India – a comparison between Generation X and Generation Y
With the increasing development of wireless mobile technologies and various mobile based applications, it is no doubt that mobile retail activities in India are becoming more popular day by day. However, despite the increasing number of mobile retail users in India, there has been very few studies b...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/53816/ |