Relationship marketing in the Tanzanian

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Relationship marketing in the Tanzanian

The Banking Sector in Tanzania is one of the most competitive industries since it does not only compete with other banks but also with financial institutions. Therefore, banks in Tanzania have accentuated the need for effective management of relationships as a customer retention strategy. The primar...

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Bibliographic Details
Main Author:	Davda, Prisha Chandrakant
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/53814/

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