Relationship marketing in the Tanzanian
The Banking Sector in Tanzania is one of the most competitive industries since it does not only compete with other banks but also with financial institutions. Therefore, banks in Tanzania have accentuated the need for effective management of relationships as a customer retention strategy. The primar...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/53814/ |