QR Code

How does social media marketing affect the brand equity of food industry in Thailand?

It is undeniable that online platforms have influenced everyone’s daily lives. Social media is a tool that makes communication between people easier. However, social media not only helps in interpersonal communication but also provides a tool for brands to interact with their customers. Nowadays, wi...

Full description

Bibliographic Details
Main Author:	Juntipwong, Preeyaporn
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	Social media marketing Brand equity Brand awareness Brand association Brand loyalty Perceived quality Food MNE Thailand
Online Access:	https://eprints.nottingham.ac.uk/53784/

Similar Items

Effect of brand image on consumer purchasing behaviour on clothing: Comparison between China and the UK's consumers
by: Tam, Kwok Keung
Published: (2007)

Brand loyalty on sport shoes purchase : a Malaysian perspective
by: Chong, Justin
Published: (2000)

Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products
by: Zainal Abidin, Sazrinee
Published: (2019)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
by: Mohamad Nizam, Nurul Aida
Published: (2019)

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
by: Azmy, Nur Ain
Published: (2019)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
by: Kamalludin, Mohd Naguib Ainuddin
Published: (2015)

Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
by: Sharifpuddin, Khairul Bariah
Published: (2010)

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
by: Abd Aziz, Norzalita, et al.
Published: (2019)

Customer engagement in social media based brand community
by: ZHANG, Dina
Published: (2016)

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
by: Phau, Ian, et al.
Published: (2009)

Does Stock Market value Brands?
by: Eleftheriadou, Despoina
Published: (2007)

Do prototypical brands have an advantage over me-too brands in the mature marketplace?
by: Quintal, Vanessa, et al.
Published: (2013)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
by: Abdullah, Mohamad Azali
Published: (2018)

The Effect of Controversy on Brand Visibility and Consumer Awareness in Formula One
by: Lees, Samuel Robert
Published: (2008)

The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis
by: Baird, Michael, et al.
Published: (2008)

Consumer-based brand equity and status-seeking motivation for a global versus local brand
by: Roy, Rajat, et al.
Published: (2011)

The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China
by: Liu, Zhenyu
Published: (2007)

Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan
by: Hasan, Hairul Fadzlee Hisham
Published: (2005)

Impact of product differentiation, marketing investments and brand equity on pricing strategies
by: Davcik, N., et al.
Published: (2015)

Can you resonate with prototypical brand extensions?
by: Baird, Michael
Published: (2009)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
by: Mohamad Hasim, Nur Syafiqah Aqilah, et al.
Published: (2016)

Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed
by: Naina Mohamed, Rozita
Published: (2014)

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
by: Mohd Nadzri, Wan Nadiah
Published: (2017)

Reaching Higher: Sacrifices and Brand Loyalty
by: Alafaleg, Nora
Published: (2024)

The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands
by: Quintal, Vanessa, et al.
Published: (2009)

An empirical investigation into the effects of inorganic corporate expansion on customer-based brand equity: the case of the Renault-Nissan Alliance
by: Wood, Adam Vance Thomas
Published: (2007)

Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
by: Wang, Luqi
Published: (2015)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
by: Sulaiman, Masdiana
Published: (2016)

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
by: Saad, Nur Amalina
Published: (2019)

Tiger Woods, Nike, and I are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality
by: Do, H., et al.
Published: (2015)

A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions
by: Baird, Michael, et al.
Published: (2008)

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal
by: Zainal, Mira Elliana
Published: (2015)

Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
by: Abu Bakar Azmi, Nursyahirah
Published: (2016)

Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)

The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
by: Hassan, Norhaslia
Published: (2006)

The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin
by: Abdul Majid, Muhammad Faheem, et al.
Published: (2016)

The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud
by: Mohd Daud, Mohd Fadzil
Published: (2006)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2014)

Managing brands and customer engagement in online brand communities
by: Wirtz, J., et al.
Published: (2013)