How does social media marketing affect the brand equity of food industry in Thailand?
It is undeniable that online platforms have influenced everyone’s daily lives. Social media is a tool that makes communication between people easier. However, social media not only helps in interpersonal communication but also provides a tool for brands to interact with their customers. Nowadays, wi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/53784/ |