FMCG brands’ use of Facebook: an exploratory content analysis of branded entertainment
The effectiveness of traditional advertising is decreasing. With the emergence of the Internet and the increasing use of social networking sites, individuals and corporations tend to now communicate with others through social platforms. Corporations also conduct marketing strategies on social networ...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/53748/ |