Interpreting Consumer Motivations for Luxury Consumption: An Application of the Zaltman Metaphor Elicitation Technique

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Interpreting Consumer Motivations for Luxury Consumption: An Application of the Zaltman Metaphor Elicitation Technique

Over the recent decades, the global luxury market has grown dramatically, and Chinese consumers account for more than a quarter share of the targeted consumers in the luxury market. Thus, luxury consumption has gained attention from the academic researchers and marketing practitioners. The literatur...

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Bibliographic Details
Main Author:	Gao, Shijing
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	perceptions of luxury consumption motivations for luxury consumption cultural influences the role of gender in luxury consumption
Online Access:	https://eprints.nottingham.ac.uk/53741/

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