Interpreting Consumer Motivations for Luxury Consumption: An Application of the Zaltman Metaphor Elicitation Technique
Over the recent decades, the global luxury market has grown dramatically, and Chinese consumers account for more than a quarter share of the targeted consumers in the luxury market. Thus, luxury consumption has gained attention from the academic researchers and marketing practitioners. The literatur...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/53741/ |