An analysis of Strategic Alliances in Automotive Industry: Case Study of Fiat-Tata Alliance and Fiat-Chrysler Alliance

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An analysis of Strategic Alliances in Automotive Industry: Case Study of Fiat-Tata Alliance and Fiat-Chrysler Alliance

The evolution of economic globalization undoubtedly promotes the strategic alliance among companies. The development of enterprises is no longer limited to national boundaries, but is seeking new ways to constantly expand themselves and adapt to the trend of economic integration. Initially, the main...

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Bibliographic Details
Main Author:	Li, Mingke
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	Keywords: strategic alliance; success factor; Fiat-Tata alliance; Fiat-Chrysler alliance
Online Access:	https://eprints.nottingham.ac.uk/53727/

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