An analysis of Strategic Alliances in Automotive Industry: Case Study of Fiat-Tata Alliance and Fiat-Chrysler Alliance
The evolution of economic globalization undoubtedly promotes the strategic alliance among companies. The development of enterprises is no longer limited to national boundaries, but is seeking new ways to constantly expand themselves and adapt to the trend of economic integration. Initially, the main...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/53727/ |