Online travel UGC as persuasive communication: explore its informational and normative influence on pro-environmental personal norms and behaviour

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Online travel UGC as persuasive communication: explore its informational and normative influence on pro-environmental personal norms and behaviour

It is critical to motivate tourists to behave environmentally friendly for the sustainable development of tourism. The concept of pro-environmental tourist behaviour has been the subject of many research studies. However, only a few studies have focused on the effectiveness of using informational st...

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Bibliographic Details
Main Author:	Han, Wei
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	sustainable tourism the norm activation model informational influence normative influence emotional involvement individual difference variables
Online Access:	https://eprints.nottingham.ac.uk/53663/

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