Online travel UGC as persuasive communication: explore its informational and normative influence on pro-environmental personal norms and behaviour
It is critical to motivate tourists to behave environmentally friendly for the sustainable development of tourism. The concept of pro-environmental tourist behaviour has been the subject of many research studies. However, only a few studies have focused on the effectiveness of using informational st...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/53663/ |