An Investigation into the Use of Attainable Role Models as a Marketing Tool for Motivating Females to Increase Physical Activity

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An Investigation into the Use of Attainable Role Models as a Marketing Tool for Motivating Females to Increase Physical Activity

Physical inactivity is considered a global public health priority which has led to an increasing demand for effective promotion of physical activity participation. Physical inactivity among young females is of particular concern and therefore they are the focus group of this research. Role models, p...

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Bibliographic Details
Main Author:	Armitage, Tressa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/53618/

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