An Investigation into the Use of Attainable Role Models as a Marketing Tool for Motivating Females to Increase Physical Activity
Physical inactivity is considered a global public health priority which has led to an increasing demand for effective promotion of physical activity participation. Physical inactivity among young females is of particular concern and therefore they are the focus group of this research. Role models, p...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/53618/ |