A Cross-Cultural Study: A Comparison of the Print Advertising in the High-Context and Low-Context Cultures

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A Cross-Cultural Study: A Comparison of the Print Advertising in the High-Context and Low-Context Cultures

This dissertation is a cross-culture empirical study to explore whether the characteristics of Hall’s high-context (HC) and low-context (LC) cultures can be reflected in the print advertising in the automotive industry. Germany is chosen as the representative of LC cultural country. Brazil, South Af...

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Bibliographic Details
Main Author:	Zheng, Yi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	Print advertising High-context and low-context culture the visual complexity the process of visual appeal
Online Access:	https://eprints.nottingham.ac.uk/53583/

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