A Cross-Cultural Study: A Comparison of the Print Advertising in the High-Context and Low-Context Cultures
This dissertation is a cross-culture empirical study to explore whether the characteristics of Hall’s high-context (HC) and low-context (LC) cultures can be reflected in the print advertising in the automotive industry. Germany is chosen as the representative of LC cultural country. Brazil, South Af...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/53583/ |