DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM
Crowdfunding is a novel way to pursue funding within non-professional investors and therefore there is no much literature available about it as of today. This study seek to understand the drivers for success of an overfunded reward-based crowdfunding campaign and a successful crowdfunding campaign i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/53582/ |
| _version_ | 1848798960894869504 |
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| author | ALVAREZ ARELLANO, Laila Rashida |
| author_facet | ALVAREZ ARELLANO, Laila Rashida |
| author_sort | ALVAREZ ARELLANO, Laila Rashida |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Crowdfunding is a novel way to pursue funding within non-professional investors and therefore there is no much literature available about it as of today. This study seek to understand the drivers for success of an overfunded reward-based crowdfunding campaign and a successful crowdfunding campaign in the UK. The results shows that quality is important for a successful and overfunded campaign. Moreover, behaviour of non-professional backers is different from a professional investor, they show friendliness towards others when backing a project. Results also show other possible correlation between drivers which could lead to a higher quality of the project. The project seek to contribute further research such as new regulations for reward crowdfunding, as nowadays there is none. |
| first_indexed | 2025-11-14T20:28:05Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-53582 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:28:05Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-535822022-03-11T15:57:28Z https://eprints.nottingham.ac.uk/53582/ DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM ALVAREZ ARELLANO, Laila Rashida Crowdfunding is a novel way to pursue funding within non-professional investors and therefore there is no much literature available about it as of today. This study seek to understand the drivers for success of an overfunded reward-based crowdfunding campaign and a successful crowdfunding campaign in the UK. The results shows that quality is important for a successful and overfunded campaign. Moreover, behaviour of non-professional backers is different from a professional investor, they show friendliness towards others when backing a project. Results also show other possible correlation between drivers which could lead to a higher quality of the project. The project seek to contribute further research such as new regulations for reward crowdfunding, as nowadays there is none. 2018-08-31 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/53582/1/DISSERTATION%20Laila%20Alvarez.pdf ALVAREZ ARELLANO, Laila Rashida (2018) DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM. [Dissertation (University of Nottingham only)] The success of crowdfunding |
| spellingShingle | The success of crowdfunding ALVAREZ ARELLANO, Laila Rashida DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM |
| title | DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM |
| title_full | DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM |
| title_fullStr | DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM |
| title_full_unstemmed | DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM |
| title_short | DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM |
| title_sort | drivers for a successful and overfunded reward-based crowdfunding campaign in the united kingdom |
| topic | The success of crowdfunding |
| url | https://eprints.nottingham.ac.uk/53582/ |