DRIVERS FOR A SUCCESSFUL AND OVERFUNDED REWARD-BASED CROWDFUNDING CAMPAIGN IN THE UNITED KINGDOM
Crowdfunding is a novel way to pursue funding within non-professional investors and therefore there is no much literature available about it as of today. This study seek to understand the drivers for success of an overfunded reward-based crowdfunding campaign and a successful crowdfunding campaign i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/53582/ |