Cinema-going trajectories in the digital age

The activity of cinema-going constantly evolves and gradually integrates the use of digital data and platforms to become more engaging for the audiences. Combining methods from the fields of Human Computer Interaction and Film Studies, we conducted two workshops seeking to understand cinema audience...

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Main Authors: Styliari, Tatiana Charikleia, Kefalidou, Genovefa, Koleva, Boriana
Format: Conference or Workshop Item
Published: 2018
Subjects:
Online Access:https://eprints.nottingham.ac.uk/53082/
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author Styliari, Tatiana Charikleia
Kefalidou, Genovefa
Koleva, Boriana
author_facet Styliari, Tatiana Charikleia
Kefalidou, Genovefa
Koleva, Boriana
author_sort Styliari, Tatiana Charikleia
building Nottingham Research Data Repository
collection Online Access
description The activity of cinema-going constantly evolves and gradually integrates the use of digital data and platforms to become more engaging for the audiences. Combining methods from the fields of Human Computer Interaction and Film Studies, we conducted two workshops seeking to understand cinema audiences’ digital practices and explore how the contemporary cinema-going experience is shaped in the digital age. Our findings suggest that going to the movies constitutes a trajectory during which cinemagoers interact with multiple digital platforms. At the same time, depending on their choices, they construct unique digital identities that represent a set of online behaviours and rituals that cinemagoers adopt before, while and after cinema-going. To inform the design of new, engaging cinemagoing experiences, this research establishes a preliminary map of contemporary cinema-going including digital data and platforms. We then discuss how audiences perceive the potential improvement of the experience and how that would lead to the construction of digital identities.
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format Conference or Workshop Item
id nottingham-53082
institution University of Nottingham Malaysia Campus
institution_category Local University
last_indexed 2025-11-14T20:26:41Z
publishDate 2018
recordtype eprints
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spelling nottingham-530822020-05-04T19:44:54Z https://eprints.nottingham.ac.uk/53082/ Cinema-going trajectories in the digital age Styliari, Tatiana Charikleia Kefalidou, Genovefa Koleva, Boriana The activity of cinema-going constantly evolves and gradually integrates the use of digital data and platforms to become more engaging for the audiences. Combining methods from the fields of Human Computer Interaction and Film Studies, we conducted two workshops seeking to understand cinema audiences’ digital practices and explore how the contemporary cinema-going experience is shaped in the digital age. Our findings suggest that going to the movies constitutes a trajectory during which cinemagoers interact with multiple digital platforms. At the same time, depending on their choices, they construct unique digital identities that represent a set of online behaviours and rituals that cinemagoers adopt before, while and after cinema-going. To inform the design of new, engaging cinemagoing experiences, this research establishes a preliminary map of contemporary cinema-going including digital data and platforms. We then discuss how audiences perceive the potential improvement of the experience and how that would lead to the construction of digital identities. 2018-07-02 Conference or Workshop Item PeerReviewed Styliari, Tatiana Charikleia, Kefalidou, Genovefa and Koleva, Boriana (2018) Cinema-going trajectories in the digital age. In: 32nd Human Computer Interaction Conference, 02-06 July 2018, Belfast, Northern Ireland. Cinema-going experience Cinema User journey Trajectories Cinemagoers Rituals Digital platforms Digital identity.
spellingShingle Cinema-going experience
Cinema
User journey
Trajectories
Cinemagoers
Rituals
Digital platforms
Digital identity.
Styliari, Tatiana Charikleia
Kefalidou, Genovefa
Koleva, Boriana
Cinema-going trajectories in the digital age
title Cinema-going trajectories in the digital age
title_full Cinema-going trajectories in the digital age
title_fullStr Cinema-going trajectories in the digital age
title_full_unstemmed Cinema-going trajectories in the digital age
title_short Cinema-going trajectories in the digital age
title_sort cinema-going trajectories in the digital age
topic Cinema-going experience
Cinema
User journey
Trajectories
Cinemagoers
Rituals
Digital platforms
Digital identity.
url https://eprints.nottingham.ac.uk/53082/