Social representations of marketing work: advertising workers and social media

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Social representations of marketing work: advertising workers and social media

Purpose: Informed by social representation theory, the study explores how marketing workers represent their activities on social media. Design/methodology/approach: A naturalistic dataset of 17,553 messages posted on Twitter by advertising workers was collected. A sample of over 1,000 unique messag...

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Bibliographic Details
Main Authors:	Cluley, Robert, Greenhalf, W.
Format:	Article
Published:	Emerald Group Publishing Limited 2018
Online Access:	https://eprints.nottingham.ac.uk/52962/

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