Social representations of marketing work: advertising workers and social media
Purpose: Informed by social representation theory, the study explores how marketing workers represent their activities on social media. Design/methodology/approach: A naturalistic dataset of 17,553 messages posted on Twitter by advertising workers was collected. A sample of over 1,000 unique messag...
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| Format: | Article |
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Emerald Group Publishing Limited
2018
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| Online Access: | https://eprints.nottingham.ac.uk/52962/ |