Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability

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Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability

It is important to understand factors affecting the perceived online review helpfulness as it helps solve the problem of information overload in online shopping. Moreover, it is also crucial to explore the factors’ relative importance in predicting review helpfulness in order to effectively detect p...

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Bibliographic Details
Main Authors:	Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong, Pu, Xiaodie
Format:	Conference or Workshop Item
Published:	2017
Subjects:	Review helpfulness; Elaboration Likelihood Model (ELM); readability; search goods; experience goods
Online Access:	https://eprints.nottingham.ac.uk/52602/

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