Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability
It is important to understand factors affecting the perceived online review helpfulness as it helps solve the problem of information overload in online shopping. Moreover, it is also crucial to explore the factors’ relative importance in predicting review helpfulness in order to effectively detect p...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/52602/ |