APA (7th ed.) Citation

Li, B., Chong, A. Y., & Ch’ng, E. (2015). What triggers sharing in viral marketing? The role of emotion and social feature.

Chicago Style (17th ed.) Citation

Li, Boying, Alain Yee-Loong Chong, and Eugene Ch’ng. What Triggers Sharing in Viral Marketing? The Role of Emotion and Social Feature. 2015.

MLA (9th ed.) Citation

Li, Boying, et al. What Triggers Sharing in Viral Marketing? The Role of Emotion and Social Feature. 2015.