What triggers sharing in viral marketing? The role of emotion and social feature
Viral marketing has attracted attention from both academics and practitioners. With the rise of user-generated content (UGC) and broadcasting networks, viral online video advertising campaigns (viral advertising in short) are an emerging trend in viral marketing. Previous literature mainly studied t...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/52601/ |